777sb Privacy Policy

777sb ("the Company", "we", "us", "our") operates the online gaming and sports betting platform accessible at https://777sb.pro. In doing so, we act as the data controller for the personal information you provide or that is generated during your use of the platform.

This Privacy Policy applies to all personal data collected from individuals who visit, register with, or otherwise interact with the 777sb platform, including prospective players who browse the site without registering and registered account holders who use any of 777sb's products and services.

This Policy does not apply to third-party websites or services that may be linked to or referenced on the 777sb platform. 777sb is not responsible for the privacy practices of any third-party operator. We encourage you to review the privacy policy of any external service you interact with independently of 777sb.

By accessing or using the 777sb platform, you confirm your understanding of and consent to the practices described in this Policy. Where processing is based on your consent, you have the right to withdraw that consent at any time, as described in Section 9.

777sb collects personal data through several means: directly from you during registration and account management, automatically through your use of the platform, and from third-party sources such as identity verification providers and payment processors. The categories of personal data we collect are set out in the table below.

777sb does not intentionally collect sensitive personal data (such as racial or ethnic origin, political opinions, religious beliefs, or health data) unless this is strictly required by our responsible gaming obligations — for example, where a player voluntarily discloses a gambling-related health concern when requesting self-exclusion or a cooling-off period.

777sb processes personal data only for defined, documented purposes. We do not process your data in ways that are incompatible with the purposes for which it was originally collected. The primary purposes for which we use your personal data are:

• Account creation and management: To register your account, verify your identity, maintain your player profile, and provide access to all 777sb platform features;
• Transaction processing: To process deposits via JazzCash, EasyPaisa, and bank transfers, and to execute withdrawal requests to your verified payment method in PKR;
• KYC and fraud prevention: To verify your identity and age (21+), detect and prevent fraudulent activity, money laundering, and multi-accounting in compliance with our licensing obligations;
• Platform operation and improvement: To deliver the games and services you request, diagnose technical issues, analyse platform usage patterns, and improve the overall player experience;
• Customer support: To respond to your queries, complaints, and responsible gaming requests in a timely and accurate manner;
• Responsible gaming: To monitor your gaming behaviour for signs of problem gambling, apply limits and self-exclusion tools you request, and enforce responsible gaming measures required by our licence;
• Marketing communications: Where you have opted in, to send you information about promotions, bonuses, and new features available at 777sb. You may opt out at any time;
• Legal and regulatory compliance: To meet our obligations under our gaming licence, applicable financial crime legislation, and any lawful requests from regulatory or law enforcement authorities.

For each category of personal data processing, 777sb relies on one or more of the following legal bases:

• Contract performance: Processing that is necessary to deliver the services set out in the 777sb Terms & Conditions, including account management, game delivery, and payment processing;
• Legal obligation: Processing required to comply with our gaming licence conditions, anti-money-laundering regulations, and any other applicable legal obligations, including age verification and identity checks;
• Legitimate interests: Processing that is necessary for 777sb's legitimate business interests — including fraud prevention, platform security, and responsible gaming monitoring — provided those interests are not overridden by your own rights and interests;
• Consent: Processing for optional purposes, such as sending you marketing communications, where we have obtained your explicit, informed consent. You may withdraw this consent at any time by contacting support or updating your account preferences.

777sb may share your personal data with the following categories of third parties:

• Payment processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and other payment service providers, for the sole purpose of processing your deposits and withdrawals. These providers operate under their own privacy policies and are contractually bound to protect your data;
• Identity verification providers: Third-party KYC and age-verification services that assist us in confirming player identity and meeting our 21+ age restriction obligations under our gaming licence;
• Gaming software providers: Game developers and platform technology providers who supply the games and platform infrastructure used to deliver 777sb's services. These providers receive only the minimum data necessary to operate their services;
• Regulatory and licensing authorities: Our gaming licensing authority and any relevant regulatory or law enforcement body, where disclosure is required by law or our licence conditions;
• Professional advisers: Legal counsel, auditors, and compliance consultants, where disclosure is necessary for professional advice or legal proceedings;
• Fraud prevention agencies: Industry fraud databases and prevention services, to identify and block fraudulent accounts and transactions.

All third-party service providers who process personal data on behalf of 777sb are required to enter into data processing agreements and are permitted to process personal data only for the specific purposes for which it was shared.

The 777sb platform uses cookies and similar tracking technologies to operate the platform correctly, remember your session preferences, analyse usage patterns, and, where you have consented, to deliver relevant promotional content. The categories of cookies used on the 777sb platform are:

• Strictly necessary cookies: These cookies are essential for the platform to function. They enable core features such as secure login, session management, and access to your account. These cookies cannot be disabled without affecting core platform functionality;
• Functional cookies: These cookies remember your preferences — such as language settings and responsible gaming configurations — to provide a more personalised experience across sessions;
• Analytical cookies: These cookies collect aggregated, anonymised information about how players use the 777sb platform, such as which game categories are most popular and which pages have the longest session times. This data is used internally to improve the platform;
• Marketing cookies: Used only where you have provided explicit consent, these cookies track interactions with 777sb's promotional content to assess the effectiveness of campaigns. They do not track your activity outside the 777sb platform.

You can manage cookie preferences through your browser settings. Note that disabling strictly necessary cookies will impair platform functionality. For detailed cookie management, please refer to your browser's help documentation.

777sb retains personal data for no longer than is necessary for the purposes for which it was collected, or as required by applicable law and our licensing obligations. The general retention periods we apply are as follows:

• Active account data: Retained for the duration of your active account relationship with 777sb, plus a minimum of five (5) years following account closure, as required under anti-money-laundering regulations;
• KYC and identity verification documents: Retained for a minimum of five (5) years following the end of the customer relationship, in accordance with licensing and financial crime compliance obligations;
• Transaction records: Retained for a minimum of five (5) years from the date of each transaction;
• Customer support communications: Retained for three (3) years from the date of the last communication, or longer if the communication relates to a dispute or regulatory investigation;
• Technical and usage data (anonymised): May be retained indefinitely in anonymised, aggregated form for platform improvement purposes, provided no individual can be identified from the retained data;
• Marketing consent records: Retained for the period of your opt-in consent and for one (1) year following any withdrawal of consent, as proof of consent management.

When data reaches the end of its retention period, 777sb securely deletes or irreversibly anonymises it using industry-standard data destruction methods.

The security measures 777sb maintains include, but are not limited to:

• 256-bit SSL/TLS encryption for all data in transit between your device and the 777sb platform;
• Encryption of sensitive data at rest, including identity documents, financial records, and account credentials;
• Role-based access controls ensuring that only authorised 777sb personnel with a defined business need can access player personal data;
• Regular internal and third-party security audits and penetration testing;
• Multi-factor authentication options available to players for additional account security;
• Automated monitoring for suspicious login activity, unusual transaction patterns, and potential account compromise;
• Documented incident response and data breach notification procedures.

While 777sb takes all reasonable precautions to protect your personal data, no internet-based system can guarantee absolute security. You also play an important role in keeping your account secure — please use a strong, unique password for your 777sb account and never share your credentials with anyone.

As a 777sb player, you have the following rights in relation to your personal data. To exercise any of these rights, please contact us at support@777sb.pro with the subject line "Data Rights Request" and include your registered account username.

• Right of access: You have the right to request a copy of the personal data 777sb holds about you, along with information about how it is used and with whom it is shared;
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated;
• Right to erasure: You may request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to any overriding legal or regulatory retention obligations;
• Right to restrict processing: In certain circumstances, you may request that we restrict the processing of your personal data — for example, while a data accuracy dispute is being resolved;
• Right to data portability: Where processing is based on your consent or on contract performance, you may request that we provide your personal data in a structured, commonly used, machine-readable format;
• Right to withdraw consent: Where processing is based on your consent (for example, marketing communications), you may withdraw that consent at any time without affecting the lawfulness of processing carried out before the withdrawal;
• Right to object: You have the right to object to processing based on legitimate interests where you believe your own rights and freedoms override those interests.

777sb will respond to all verified data rights requests within 30 calendar days of receipt. In complex cases requiring additional time, we will notify you of the extended timeframe and the reason for it. We may need to verify your identity before processing a data rights request — this is to protect you from unauthorised access to your data.

777sb applies age-verification checks during the registration process and as part of KYC compliance. Any account identified as belonging to a player under 21 years of age will be immediately suspended and the matter escalated to our compliance team. Any funds held in an underage account will be dealt with in accordance with our licensing obligations, and all personal data associated with the account will be handled in accordance with applicable child protection standards.

Parents and guardians who are concerned that a minor in their household may have accessed online gambling services are encouraged to use parental control software, set internet content filters, and maintain open conversations about responsible use of online platforms. 777sb supports all responsible gaming and child protection initiatives in Pakistan.

777sb is an internationally operated platform. In the course of delivering our services, your personal data may be transferred to and processed in countries other than Pakistan — including the jurisdiction in which 777sb holds its gaming licence and the locations of our technology and payment service providers.

Wherever personal data is transferred internationally, 777sb ensures that appropriate safeguards are in place to protect that data to a standard equivalent to this Privacy Policy. These safeguards may include contractual data protection clauses with receiving parties, adequacy assessments, or other recognised transfer mechanisms.

By using the 777sb platform, you acknowledge that your personal data may be transferred internationally as described above. 777sb will not transfer your data to countries or organisations that do not meet our security and data protection standards.

777sb reviews this Privacy Policy on a regular basis and may update it from time to time to reflect changes in our data practices, legal obligations, or platform operations. The date at the top of this page always reflects the most recent review date.

Where changes to this Policy are material — meaning they significantly affect how your personal data is processed or your rights in relation to it — 777sb will notify registered players by email to their registered address, with a minimum of 14 days' notice before the changes take effect.

Non-material changes, such as clarifications, typographical corrections, or restructuring that does not alter the substance of our data practices, may be made without prior notice. We encourage you to review this Policy periodically so that you remain informed about how 777sb protects your data.

Your continued use of the 777sb platform following the effective date of any updated Privacy Policy constitutes your acknowledgement of the revised terms.

If you have any questions about this Privacy Policy, wish to exercise a data right, or have a concern about how 777sb handles your personal data, please contact our support team directly. Our team is available 24/7 and will acknowledge all privacy-related queries within 48 hours.

Data privacy contact: support@777sb.pro

Please use the subject line "Privacy Query" or "Data Rights Request" so your message is routed to the appropriate team member promptly.

If you are not satisfied with 777sb's response to a privacy complaint, you have the right to escalate the matter to the data protection supervisory authority in the jurisdiction of our gaming licence, or to seek independent legal advice. Details of the relevant supervisory authority are available on request from our support team.